Sure, it is great for Netflix, the big game and the real housewives of wherever. But the U7G is made for the gamers. It’s got our exclusive ULED technologies, 4K resolution, Quantum Dot Color, Dolby Vision HDR, Full Array Local Dimming zones and Android TV operating system. On top of all that, we added a 120Hz Native panel for smoother, more fluid motion and HDMI 2.1, Variable Refresh Rate and Auto Low Latency Mode for gaming.

The U7G also has up to 1,000 nits peak brightness, which makes HDR ‘pop’ and means the picture is lit no matter how bright the room. All this looks great on paper. Now think how much better it would look on this TV.

4K ULED
Like 4K great, but better. The 55U7G has our exclusive ULED technologies. They boost color, contrast, brightness, motion… we could go on. It is the TV your old TV wants to be.

Hi-View Engine (4K)
Using machine learning, this proprietary technology uses a complex combination of hardware and software technologies to make automatic adjustments to the picture in real-time, enabling fast graphic processing and the best viewing experience.

Quantum Dot Wide Color Gamut
See over one billion shades. Quantum Dot produces purer, richer, more brilliant and accurate colors than a regular LED TV. We could get into how it works. But it’s a lot easier to say it makes every day look like the 4th of July.

Dolby Vision – Dolby Atmos
Dolby Vision HDR picture and Dolby Atmos sound are cinema technology for your home. They provide amazing realism you can see and hear in every scene.

IMAX Enhanced
IMAX Enhanced brings the cinema experience home. It combines digitally remastered 4K HDR content and DTS audio technologies with the best consumer products and streaming platforms. Built for people who want a more premier, at-home experience.

Peak Brightness/Full Array Local Dimming Zones
Screen brightness is measured in nits. One nit is the same brightness as one candle. So the higher the nit rating, the brighter the screen. Anything over 500 nits is extremely good. This is up-to-1,000 nits peak brightness across 72 local dimming zones.

Game Mode Pro
All the most advanced gaming tech. HDMI 2.1 inputs recognize gaming sequences to automatically adjust settings for smooth, uninterrupted play. Automatic Low-Latency Mode (ALLM), Variable Refresh Rate (VRR) and FreeSync minimize input lag, screen jitter, and frame tearing.

Hands Free Voice Control
Put down the remote. Change the channel, find the latest movie, stream your favorite video and more with your voice. The quicker, easier way to find whatever you want to watch.